Why Google DeepMind Chose King’s Cross: How London Businesses Are Using Space Today

📍 Why King’s Cross Has Become a Hub for Innovation

Earlier this year, Google announced the official name of its new UK headquarters in King’s Cross: Platform 37. The name references both the building’s location next to King’s Cross Station and the famous “Move 37” played by DeepMind’s AlphaGo during its historic 2016 match against world champion Lee Sedol.

Google has confirmed that, from this summer, teams from Google DeepMind alongside other AI researchers and engineers will begin moving into Platform 37. As one of the UK's most significant centres for AI research, the move further highlights the growing importance of London's major transport hubs as places where innovation and business come together.

So why are so many global technology companies paying attention to areas such as King’s Cross and Paddington?

📍 The Shift Toward Connectivity and Access

As AI and other digital technologies continue to reshape the way organisations operate, businesses are becoming faster, more connected and increasingly flexible. In this environment, the value of a workspace is no longer defined solely by its size, but also by its accessibility. Companies regularly bring together employees, clients, investors and partners for in-person collaboration, and in a hybrid working world, the ability to meet efficiently has become a competitive advantage.

King’s Cross is one of London's best-connected locations, offering direct access to major UK cities, Eurostar services to Europe, the London Underground and key airport connections.

Paddington has similarly emerged as a major business district, supported by the Elizabeth Line, which provides fast links between Heathrow Airport and central London.

📈 The Reality of the 2026 London Space Market

These changes are also influencing how businesses use space across the capital. According to Knight Frank’s Q1 2026 London Office Market Report (PDF), demand continues to concentrate on newly built and high-quality refurbished Grade A offices, while supply remains limited in some of London's key business districts.

At the same time, as hybrid working becomes firmly established, many organisations are choosing not to expand their permanent office footprint. Instead, they are adopting a more flexible approach to space, using meeting rooms and event venues when they are needed most. Demand remains strong for spaces that can support team workshops, client meetings, investor presentations and internal training sessions.

Yet finding the right venue is often more time-consuming than it should be. Teams frequently need to compare multiple options, assess budgets, review facilities and coordinate with different venue operators before making a decision.

💼 SpaceBiz: Streamlining Your Corporate Procurement SpaceBiz was created to simplify that process.

Using AI-powered matching technology, SpaceBiz helps businesses identify suitable venues based on their objectives, requirements and budget. Where additional support is needed, our concierge team can assist with sourcing further options and managing the venue search process. This allows organisations to spend less time on administration and more time focusing on the outcomes that matter.

In today's fast-moving business environment, competitive advantage is no longer defined by having more office space. Increasingly, it comes from having the flexibility to secure the right space, in the right location, at the moment it is needed most.